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News Release 13th February 2007
Online media distribution – CacheLogic’s
new Asset Delivery Framework radically changes an industry’s
economics
CacheLogic - a global
provider of online media delivery services - today announced its
new Asset Delivery Framework. The framework is aimed at businesses
that need online distribution of multi-gigabyte digital assets,
including feature-length movies, video games, and large software
applications. CacheLogic’s Asset Delivery Framework is an
industry first that uniquely addresses the needs of digital media
vendors and their customers. It replaces unpredictable distribution
costs and poor end-user experience with guaranteed per-asset delivery
pricing and faster corruption-free downloads.
CEO, Pat Chapman-Pincher explains the difference
between the economics of CacheLogic’s Asset Delivery Framework
and currently available alternatives:
“Until now, online content
distribution costs have been calculated simply by ‘reading
the meter’ and charging per-gigabyte, regardless of whether
or not the ‘package’ is successfully delivered. Our
new framework guarantees delivery, and content vendors are charged
per object, regardless of file size. This is a huge challenge to
the existing economic model for online content distribution.”
Asset Delivery Framework
radically improves online business models
As digital assets become ever-larger, CacheLogic’s Asset Delivery
Framework is a timely and radical innovation for both content vendors
and end-customers. For content vendors, the framework offers predictable
costs and margins that are directly correlated with units sold.
By not penalizing vendors for distributing highly popular content,
the framework’s per-asset pricing model offers a rational
business model.
CacheLogic Chief Technology Officer, Andrew Parker,
explains further the Asset Delivery Framework’s unique benefits:
“It’s the industry’s first digital asset delivery
solution that has been built from the ground-up for multi-gigabyte
object distribution. It includes asset management, reporting, billing,
and charge-back functionality. Asset pricing ensures costs are independent
of traffic bursts, file size, encoding rates and retransmits and
there are no overhead fees or extra charges.”
And why don’t incumbent CDN providers offer
an Asset Delivery Framework equivalent?
“If you are making a lot of money charging
by the gigabyte and none of your competitors are guaranteeing delivery
at fixed cost, why would you do it any differently?” asks
Andrew Parker.
Relating digital asset
distribution cost to actual asset values
Distribution pricing within the Asset Delivery Framework is rationally
tiered. For higher value or limited life digital assets, content
vendors can opt for express delivery. Lower per-asset pricing is
available for lower priority, less lucrative or less popular material.
CEO, Pat Chapman-Pincher, explains the business
case further:
"Our Asset Delivery Framework allows commercial,
marketing and IT directors, to build persuasive business cases for
online distribution. It means transparency in real asset delivery
costs with simple billing, reporting and delivery models. For the
first time it enables correlation of delivery costs with top line
revenue. It just makes good business sense.”
About CacheLogic
CacheLogic is a global provider of online media delivery services
for content owners. It has achieved this position through its proven
track record developing market-leading solutions and its commitment
to research and development. CacheLogic is considered the leading
authority on Peer-to-Peer (P2P) technology and is at the forefront
of high-performance digital media delivery.
About CacheLogic’s
VelociX network
CacheLogic’s VelociX media delivery network extends across
the US, Europe and Asia. Its advanced network architecture is engineered
cost-effectively to handle multi-gigabyte objects, and network and
storage capacity is deployed ahead of demand.
Further information can be found at www.cachelogic.com
Note for editors
Product photography, executives’ photographs and company logos
may be downloaded from www.horizonpr.com.
Legal note
All trademarks and registered trademarks previously cited are hereby
recognized and acknowledged. CacheLogic and VelociX are trademarks
of CacheLogic Limited.
CacheLogic Media Contacts
US:
Jonathan Hirshon
Horizon Communications
jh@horizonpr.com
Tel: +1 408 969 4888
EMEA:
David Barrett
david.barrett@creative-industry.co.uk
Tel: +44 1539 621 965
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